Meredith has been writing and editing for Kevin Nunley since 2000. Web copy, sales letters, press releases, articles, ads, you name it! She has a B.A. degree in English and years of experience writing powerful copy.
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THIS WEEK'S ARTICLE: "Using Holidays to Put Some Extra Cheer in Your Cash Box"
Using Holidays to Put Some Extra Cheer in Your Cash Box
No matter your age or station in life, we all look forward to
holidays. They give us a reason to decorate, celebrate, and most
of all, spend.
Think back to any of last year's holidays. Did you buy some new
decorations? Probably. Did you plan a party or host a dinner?
Likely. Did you buy gifts or take advantage of special sales and
promotions? Undoubtedly!
Well, instead of being on the spending end of this year's
holidays, why not turn the tables and put on a promotion of your
own? During the fall and winter holidays especially, people are
jolly, joyous, and a little more willing to open their wallets.
Of course, no honest person wants to take blatant advantage of
people and their money, but for those who are already ready to
buy, why not take advantage of the season by giving them a
special deal?
If you have a brick-and-mortar shop, why not have a holiday open
house? These events are obviously more common from Halloween to
New Year's, but have you ever though of holding this kind of
party at your store for the 4th of July? Advertise free
refreshments, music, and giveaways, and people will come in
droves, no matter what holiday it happens to be. At the very
least you'll have a good time showing others a good time, and
you'll probably make a lot of extra sales. If holding such a bash
requires you to stay open a little later, why not? After all,
'tis always the season to please.
If your business has its only home on the Internet, put some
festive touches on your web site. Try decorating it with lights,
fireworks, or other festive delights. Play some holiday music, or
offer free holiday sounds or screen savers for those who stop by
(if you do this, you might want to register your download site
with search engines to make sure people can find it). People love
to decorate their home or office computers with the free stuff
they find online, so why not join the club?
Another fantastic way to use holidays for marketing is to send
out festive cards to your current and past customers. Wish them a
happy holiday and thank them for their business. If possible,
have them hand-signed for a personal touch. Be sure your company
logo appears somewhere on the card.
During the Christmas season, why not buy some attractive but
inexpensive tree ornaments or other decorations, and stamp them
with a small version of your company logo? Offer them free to
those who make purchases, or sell them at your counter (or on
your site) for a ridiculously low price. People tend to keep and
collect decorations over the years, so your cheap little ornament
is bound to make a lasting impression.
Whether it's Halloween, Thanksgiving, Christmas, Easter, or Ant
Farm Harvest, holidays offer a great chance for your business to
show its stuff. Let people see your kindler, gentler, jollier
side and have a little fun with your promotions. When January
rolls around again, your bottom line will be glad you did.
Meredith Pond has been writing marketing copy since 2000. She
personally writes your classified ad or sales copy at any time of
year! New lower prices and personal service at http://www.CheapWriting.com.
